Over the recent years, mobile advertising has come of age and occupied a large share of the industry. The ad revenue earned through mobile sites and app advertising is expected to rise to a gigantic $20.5 billion by 2015. Now, that’s something marketers cannot ignore. Today, nearly 77% of the world’s population has mobile phones and with the smartphones becoming cheaper, this future is expected to rise.
Marketers now eye the mobile device as a lucrative medium for advertising and reaching out to the common mass. cupom pichau primeira compra With the recent changes in the trends, an average user spends more time with the mobile device surfing Internet than in front of the computer. It is expected that by 2014, the mobile web users will overtake desktop users.
Short text messages and mobile apps have found the way to land directly on the mobile device of the user and buzz in the pocket or handbag to make the potential customer take notice of the hottest deals and advertisements.
The banner ad space in the mobile apps works in the similar manner as the web media. It is usually monetized with the help of a CPM model. As the technology evolves at a fast pace, we see the new models entering the market and this includes the demand side platform or DPS that allows marketers to manage multiple ads, across numerous platforms.
If you plan to advertise your business or specific products through mobile app or site then there are some important things that you must consider. Check out the several mobile ad networks available and then choose the one that perfectly suits your budget and potential audience.
You must also pay attention to the location based mobile advertising to get the most out of your campaign. The geo-location or location-based marketing enables you to target a potential customer at a specific time when they are close to your business and then aim at tempting them to visit your cafe, bar, or shop by announcing some great deals.
Geo location mobile advertising basically uses GPRS to identify the exact location of the user and then offer them a discount or deal. Some of the companies that have adopted this mobile marketing strategy are Starbucks coffee and Domino’s Pizza. Both these brands use the banner ads in the mobile apps to catch the attention of the target audience within 5km radius of their store.
These banner ads usually unfolds the map to the nearest location of a coffee shop, bar or store, and then offer the latest discounts, deals or offers they have to offer.
With the online shoppers and information seekers preferring mobile devices to desktop and laptops, it offers an exciting challenge for marketers to tap this opportunity and reach out to the potential customers in new ways!